Effective Date: March 25th, 2025

At New Game Now (“we”, “us”, or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when you visit and interact with our website, Newgamenow.com (“the Site”). By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you visit our Site, interact with our content, or use features such as comments, registration, or login, we may collect the following types of information:

• Personal Information: This includes information such as your name, email address, and other details you provide during registration, login, or commenting.

• Usage Data: This includes information about how you access and interact with the Site, such as your IP address, browser type, pages visited, time spent on pages, and other statistical data.

• Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to enhance your experience on the Site. These tools allow us to analyze how you use the Site and serve personalized content or ads. You can manage your cookie preferences through our consent banner or your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Improve the Site: To maintain, improve, and personalize the content and functionality of the Site.

• To Communicate with You: To respond to your inquiries, comments, and requests. If you have registered for an account, we may send you updates, newsletters, or other communications.

• To Serve Ads: We use third-party advertising providers, such as Google AdSense, to display ads on our Site. These providers may collect and use information about your interactions with our Site and other websites to serve personalized ads.

• To Analyze Site Usage: We use Google Analytics and other tools to gather data about how users interact with our Site. This helps us improve user experience and optimize content.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to track user activity, provide personalized experiences, and deliver ads. When you first visit our Site, you will be presented with a cookie consent banner to inform you about our use of cookies. By continuing to use the Site, you consent to the use of cookies unless you opt out.

• Google Analytics: We use Google Analytics to gather information about how users interact with our Site. Google Analytics uses cookies to collect anonymous data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

• Google AdSense: Our Site displays ads provided by Google AdSense. Google may use cookies and web beacons to serve ads based on your interests and previous interactions with our Site or other websites. You can opt out of personalized advertising by visiting Google’s Ads Settings.

4. Third-Party Services

We may share your information with third-party service providers who assist us in operating our Site, such as:

• Advertising Partners: Google AdSense and other ad networks may use your data to display relevant ads.

• Analytics Providers: Google Analytics and similar tools help us track Site usage and improve our content.

These third-party providers are subject to their own privacy policies, and we encourage you to review them.

5. Registration, Login, and Commenting

If you choose to register, log in, or comment on the Site, we collect the personal information you provide. Your registration and comments may be publicly visible unless you choose to keep them private. We encourage you to use caution when sharing personal information in public comment sections.

6. Your Rights and Choices

You have the following rights regarding your personal data:

• Access: You can request to access the personal information we hold about you.

• Correction: You can request that we correct any inaccurate or incomplete information.

• Deletion: You can request that we delete your account or personal data, subject to certain legal exceptions.

• Opt-Out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.

7. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, alteration, or destruction. However, no data transmission over the internet is 100% secure, and we cannot guarantee the security of your information.

8. Children’s Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page with a new effective date. Please check this page periodically for updates.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

New Game Now — Alfheim Entertainment AS

Email: legal@newgamenow.com